Friday, March 10, 2017

I'mPOSSIBLE at SxSW 2017 talking about urban youth, intellectual property and their unpaid and unrecognised genius



  • I'mPOSSIBLE chosen to host a panel discussion at the forthcoming SXSW festival in Austin, Texas during March 2017 
  • Hosted by I'mPOSSIBLE founder, a stellar line up of panelists include:
- Michael D. Armstrong, Executive Vice President and General Manager, Revenue and Emerging Brands, Viacom International Media Networks
- Prof. Tonya Evans, Associate Professor of Law, Widener University and IP expert
- Devin Johnson, COO & President of Uninterrupted

NEW YORK  I’mPOSSIBLE, the social enterprise founded in 2009 that helps women and girls of colour define success, joy and wellbeing on their own terms. Is hosting a ground-breaking panel discussion at the forthcoming South by South West (SXSW) festival in Austin, Texas on Tuesday, March 14 at 11am CST entitled: ‘Gentrifying Genius: urban creators stripped bare‘. The panel will explore themes in a solutions-focused manner that will not only discuss the eco system that maintains the inequalities stopping Black and Brown youth getting their rightful rewards for their intellectual property but also ways to protect and monetize their creative genius on social media.

The esteemed panel is made up of experts from the worlds of intellectual property law, entertainment and tech. Hosted by the founder of I’mPOSSIBLE, global PR expert, Simone Bresi-Ando she is joined by Michael D. Armstrong, Executive Vice President and General Manager of Revenue and Emerging Brands at Viacom International Media Networks (VIMN). Professor Tonya Evans an Associate Dean for Inclusion and Equity and Associate Professor of Law at Widener University and Devin Johnson, COO & President of Uninterrupted, the Warner Bros and Time Warner-backed digital media sports platform founded by LeBron James and Maverick Carter.

Simone Bresi-Ando, founder of I’mPOSSIBLE commented: “Black and Brown teens consistently create popular and viral content that brings joy, enters new words into the English lexicon and spurns numerous advertising campaigns for brands.”  She added: “While this content is the lifeblood of social media platforms and the other entities that feed off it - this group is rarely recognised nor rewarded for their work which in turn, ends up making (lots) of money for other people. We have the ongoing issue with a lack of diversity in tech, but why is an industry overlooking a viable and proven pipeline of talent that could be readily implanted into the tech ecosystem to continue the relevance of these platforms?”

This powerful conversation will form a necessary part of the social impact track at SXSW. It will illuminate the issues and provide solutions to help Black and Brown youth in the tech ecosystem and empower their business savvy so they can remain wildly popular but not unpaid and uncredited.


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