Bozoma Saint John
Bozoma Saint John, SVP, Head of Global Marketing, Beats Music
For more than a decade and a half, Bozoma “Boz” Saint John has blazed
a trail in her marketing and advertising career, propelled across
various industries including consumer packaged goods, digital
music/entertainment, fashion, automotive and sports.
Currently, Saint John serves as SVP, Head of Global Marketing for
Beats Music where she guides strategic initiatives geared at building
and nurturing consumer brand recognition, loyalty and equity. Saint
John’s unique experience combining music with powerful international
brands serves to further the Beats Music mission of providing fans with
personalized curated content and access to their favorite artists while
supporting a sustainable music business.
Prior to joining Beats Music, Saint John was head of the Music and
Entertainment Marketing Group at Pepsi-Cola North America, where she
drove breakthrough, integrated & sustained consumer engagement plans
for brands across the soda giant’s beverages portfolio, engaging
tastemaker-consumers through music, film, TV, print, online, grassroots,
events, and retail vehicles.
Previously, Saint John served as VP of Marketing for fashion brand
Ashley Stewart, as well as at traditional advertising agency management
at Arnold Worldwide and Spike Lee's SpikeDDB. She believes in working
closely with musical artists to create special experiences, and has
activated celebrity endorsements with Kanye West, Nicki Minaj, Eminem,
Katy Perry and her idol, Michael Jackson, to name a few.
For her breakthrough work, Saint John has received several
recognitions, including Billboard Magazine’s Top Women in Music and Top
Executives 40 Under 40, Fast Company’s 100 Most Creative People, Ebony
Magazine’s 100 Powerful Executives, and covered AdWeek as one of the
most exciting personalities in Advertising. She also contributes her
expertise to various groups including serving on the Leadership Council
for the United Nation’s partnership with the PVBLIC Foundation, and as a
mentor for the Levo League.
A graduate of Wesleyan University with a BA in English and African
American Studies, Saint John is a native of Ghana (West Africa), raised
in Colorado, adopted daughter of New York City (HarlemWorld stand up!),
an avid reader, hip hop music fanatic, Tupac Shakur academic, newest
transplant to the City of Angels, an insatiable shoe-zealot and most
importantly, Lael’s mommy!
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