Karrelle Dixon
Director of Emerging Markets, Wieden+Kennedy
Karrelle
Dixon is the director of emerging markets at Wieden+Kennedy. His role
focuses on extending W+K’s global client relationships to maximize the
network’s potential in key regions.
Previously he was the global account director for the agency’s biggest
account, Nike, based in Portland, Oregon. Karrelle joined W+K London in
2006 as an account manager on Nike and other agency brands.
World-class campaigns he has worked on include Run London, Nike Five,
Risk Everything (World Cup), Rise (LeBron James), Black Mamba (Kobe
Bryant), Better World, Find Your Greatness (2012 Summer Olympics), and
many others.
While running the Nike business, Karrelle worked collaboratively with
his Nike global management team and W+K regional heads to win the
business in Brazil, Korea, and India. This further dimensionalized the
relationship between W+K and Nike, becoming a truly global partnership
with creative impact across all eight W+K offices around the world.
Karrelle began his career in advertising working on new business at a
small agency in London before moving on to Fallon London to work on new
business and the BBC. In a previous life, he was a professional rugby
player for the London Wasps and was awarded the prestigious Oxford Blue
award while studying for his second master’s in psychology (the first
being from Brunel University London).
He is passionate about sport/competition and has an opinion on every type of sporting endeavor, from tiddlywinks to MMA.
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