Thursday, July 24, 2014

Bozoma Saint John, Graduate of Wesleyan University and Senior Vice President of Beats Music, in Advertising Hall of Achievement Class of 2014

Bozoma Saint John

Bozoma Saint John, SVP, Head of Global Marketing, Beats Music

For more than a decade and a half, Bozoma “Boz” Saint John has blazed a trail in her marketing and advertising career, propelled across various industries including consumer packaged goods, digital music/entertainment, fashion, automotive and sports.

Currently, Saint John serves as SVP, Head of Global Marketing for Beats Music where she guides strategic initiatives geared at building and nurturing consumer brand recognition, loyalty and equity. Saint John’s unique experience combining music with powerful international brands serves to further the Beats Music mission of providing fans with personalized curated content and access to their favorite artists while supporting a sustainable music business.

Prior to joining Beats Music, Saint John was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough, integrated & sustained consumer engagement plans for brands across the soda giant’s beverages portfolio, engaging tastemaker-consumers through music, film, TV, print, online, grassroots, events, and retail vehicles.
Previously, Saint John served as VP of Marketing for fashion brand Ashley Stewart, as well as at traditional advertising agency management at Arnold Worldwide and Spike Lee's SpikeDDB. She believes in working closely with musical artists to create special experiences, and has activated celebrity endorsements with Kanye West, Nicki Minaj, Eminem, Katy Perry and her idol, Michael Jackson, to name a few.

For her breakthrough work, Saint John has received several recognitions, including Billboard Magazine’s Top Women in Music and Top Executives 40 Under 40, Fast Company’s 100 Most Creative People, Ebony Magazine’s 100 Powerful Executives, and covered AdWeek as one of the most exciting personalities in Advertising. She also contributes her expertise to various groups including serving on the Leadership Council for the United Nation’s partnership with the PVBLIC Foundation, and as a mentor for the Levo League.

A graduate of Wesleyan University with a BA in English and African American Studies, Saint John is a native of Ghana (West Africa), raised in Colorado, adopted daughter of New York City (HarlemWorld stand up!), an avid reader, hip hop music fanatic, Tupac Shakur academic, newest transplant to the City of Angels, an insatiable shoe-zealot and most importantly, Lael’s mommy!

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